Maggie Marilyn is 23, a newcomer and an outsider – but that hasn’t stopped her stratospheric ascent. Now is the time to be brave…We will design slowly and mindfully. ", "Hewitt is tireless in her effort to refine her business practices to reduce the negative impact her company has on the planet. Born and raised in New Zealand, the nature has always been front and center in her mind. And the onus is on us as a brand to educate the customer because how do we expect them to make more informed decisions if we’re not informing them? That maybe I could be part of the solution.”. “I used to walk up every day to the local newsstand and look at fashion magazines and I think that’s where I first fell in love with fashion. Size: 8 / S NZD $305 $400 rrp. If there were trade tariffs for non-organic cotton or trade tariffs for synthetic fibres, I think that would honestly get people to sit up and listen (…),” she says. If you don’t actually know where your cotton is farmed, then how can we implement regenerative farming practices with our farmers if we don’t even know them? From the beginning, successful local brand Maggie Marilyn has marched to the beat of their own drum and this week they’ve announced a bold new direction which sees the brand close down their international wholesale operation and focus on selling direct to consumer only. Our mission to transform the fashion industry to one that is transparent, circular, regenerative and inclusive. | Credit: Angela Datre/Courtesy of Maggie Marilyn. “You really have to start at the very beginning: how do you design garments that can sit within a circular system, pieces that could either be composted at the end of their life or be recycled into new fabrics and then into new garments. Maggie Hewitt, founder of Maggie Marilyn, might still fall into the ‘emerging talent’ category so far as fashion designers go, but when it comes to building a sustainable business, she’s … It was this beautiful way of escaping and I loved that fashion could do that, bring you into a world that seemed far more glamorous than your own...but little did I know how much this industry is built on smoke and mirrors.”. In what is probably best referred to as a reset the founder, Maggie Hewitt, has announced a series of changes to the way her brand will operate. ", "...There is visibility into the entire value chain, including growing, spinning, weaving, dyeing and manufacturing. ", "Being an eco-fashion warrior isn't easy but Maggie Marilyn has an idea ... Hewitt put sustainability at the forefront of her business before it was fashionable to do so. We caught up with beautiful Maggie for a tour of her stunning new HQ & showroom in Auckland, NZ & to chat about her career, her passion for sustainability, the new HQ & how she stays organised. stand up for what is right prioritize your mental healthbeing flexible brings successyour voice makes a differencedo not hide from your emotionshard moments do not last foreverhealing yourself makes life betterpursue your goals no matter whatembracing change eases your mind, "Her North Star goal is for Maggie Marilyn to one day be a completely circular business, meaning customers can return clothes ... to be resold or repurposed into something else. “I’m such an optimist at heart and you need hope and optimism to work in this industry (…) otherwise it just feels too all-encompassing. Meet Maggie Hewitt, the Founder of Maggie Marilyn - a kiwi fashion brand paving the way, questioning the norm & inspiring many. Speaking to Maggie Marilyn founder Maggie Hewitt, it’s plain she is not only passionate about sustainable fashion, she’s proactive about it. May 19 2020. It was the show on the New Zealand Fashion Week schedule that everyone was waiting for – Maggie Marilyn’s hotly anticipated runway debut. Afficher les profils des personnes qui s’appellent Maggie Marilyn. Sizes: 6 / XS, 8 / S NZD $65 13. Sometimes Mums Just Know Best with Rebecca Burrow, Saasha Burns, Me... May 09 2020. The Maggie Marilyn brand has always kept sustainability at the forefront of its decisions. For product launches, exclusive updates or events near you: You are $450 NZD away from free shipping on your order! Fashion In Focus - with Maggie Hewitt of sustainable fashi… {"name":"Size","position":2,"values":["6","8","10","12","14","16"]} An Interview With Maggie Marilyn. And it might seem simple to an outsider (...) but very few brands would even know their suppliers past their first-tier and there’s so much danger in that from a social and environmental impact perspective.”. “Now that we’ve been really loud and out there about what we do as a brand, and really getting our customers to come on that journey with us, I hope we’re closer to 50/50 - 50% of our customers buy us because our values are aligned and then 50% purely for the product. WORKSPACES: Maggie Hewitt from Maggie Marilyn. The chat ends with Hewitt’s vision of the future; how optimistic she feels about the industry going forward and how best to ensure consumers and those working in fashion are empowered to be agents of change. “We’ve been partnering with an organisation called Toitū Envirocare in New Zealand to measure our carbon impact over the last year. We respect her quest for sustainability and the transparency in her company’s production. Designer and founder, Maggie Hewitt saw it as her mission to build a brand that championed transparency, empowered people and ensured the health of our planet was at the forefront of every decision. Maggie Marilyn Endless Optimist Pants. It fostered a desire to build a brand that would break the mould and grow with transparency and sustainability at its core. Speaking on the decision, Maggie Marilyn founder Maggie Hewitt said that the brand is part of a mission to create a better fashion industry. With the help of its marketing director, it was with 75 retailers globally within six months. ", "Rigorous ethics go into the supply chain ... creating in such a way that every person or animal or plant involved in the making of her line was treated gently. https://insideretail.com.au/.../from-the-source-maggie-marilyn-202011 Styling, sustainability, education and updates from the Maggie Marilyn team. Maggie Marilyn’s sustainability elements are prevalent in every aspect of the label, from a piece’s design, through the entire supply chain, ending with the consumer who buys and wears their clothing. SYDNEY — Maggie Marilyn is cutting out the middleman.. On Thursday, the four-year-old, Auckland, New Zealand-based fashion brand opened its first … Over the past 10 seasons, the Maggie Marilyn founder has fine-tuned what works, what doesn’t and learned from her mistakes. Launched in 2016, Maggie Marilyn was born from Hewitt’s desire to make a difference in an industry that needed change. Originally, I was considering something a bit more dramatic – after all, you only get married once – but this was such an easy and comfortable style and it ended up being perfect for our small ceremony. And with an enforced period of reflection as a result of covid-19, lead designer and founder Maggie Hewitt has taken brave and never-seen-before measures to re-engineer the way her entire brand operates. ", {"name":"Color","position":1,"values":["Red\/White"]} “Over the first three years of my studies, it was kind of pulling back this very unglamorous curtain where I really had to question if I even wanted to leave university at the end of those four years and be a part of the fashion industry,” Hewitt says. Really ensuring that everything we produce is food or a resource for another system or product,” Hewitt explains. “We know the facts are out there about the state of our environment and they are pretty heavy but there is still time - we don’t have a lot of time and there needs to be a sense of urgency - but I do believe we can have a thriving industry. And that’s still great because then we can educate them on how they consume, not just fashion, but food or what other brands they purchase, and maybe they’ll think about that alignment moving forward.”. “I thought, I could go and study something new, be a part of something else in another industry,” she continues. Our vision is for a healthy planet, empowered people and an economy that puts these things first. We just need to figure out how everyone can be empowered (…) within the industry, not just the customer and the people that work at the top end of the supply chain. “If we really want to see the big changes that our industry needs, we need government legislation. Maggie Marilyn’s fabrics range from GOTS certified organic cotton, post-consumer recycled polyester, ECONYL regenerated nylon to Tencel, with a goal of having 30% of the collection made from recycled fibres and 20% from repurposed clothing by the end of 2020. It nearly turned Hewitt away from the industry altogether, though thankfully, she saw enough potential in the positive solutions underway to pursue her own sustainability-focused fashion label, Maggie Marilyn. Maggie Hewitt recounts the final year of her fashion degree at Whitecliff College in Auckland, New Zealand, a period she spent researching fashion sustainability and deeply immersed in the negative impacts of the fashion industry. The clothes being beautiful is just the cherry on top. She goes to college. It outlines the minimum level of standards we expect from our … We now have a 30% reduction plan and then in 2021, we’ll offset what we can’t reduce due to factors outside of our control through different carbon-sequestering initiatives that align with our values.”. Hewitt fell in love with fashion as a teenager, moving from her hometown Kerikeri, in the Bay of Islands, to Auckland to attend boarding school. Maggie Marilyn was founded to make a difference in an industry that needed change. It’s been quite a remarkable time to start a brand - for good and for bad - because there’s been so much change. 4. A justified statement considering Maggie Marilyn has ensured the reduction of their carbon footprint is included in the brand’s sustainability goals. Alongside ensuring their products are responsibly sourced and ethically made, the brand is also committed to environmental elements, assessing the sustainability of fabrics used and reducing their carbon footprint. null, 2020: five questions to set up the decade, A Sustainable Christmas : We're taking a break. Maggie Marilyn’s pillars of sustainability are divided into three key categories: People, Planet and Prosperity. Maggie Marilyn exists to create a better world and we need change that is faster, stronger and bolder. The Better Packaging Co. works with brands ranging from Maybelline to Billabong to Toms Shoes New Zealand, and is growing … Founder and designer Maggie Hewitt from Maggie Marilyn. Hewitt recalls walking into her first lecture at university and seeing a video about Nike sweatshops, her earliest exposure to the underbelly of the fashion industry. In the last four years, the softly-spoken 26-year-old from rural New Zealand has risen through the ranks of the fashion industry to become a globally recognised and highly respected designer, stocked by the likes of Net-A-Porter, The Iconic, Selfridges and Moda Operandi, and worn by high profilers including Megan Markle, Kendall Jenner and Rose McGowan. “But then I realised that fashion is such a conduit [for] so many different industries, from farming and agriculture, up the supply chain, to retail and educating customers, and I do see it as such a powerful vehicle for change (...) so, instead of walking away, I decided to focus on creating a brand that could not only make things in a better way but also actually have a positive influence.”. “I would say when we first launched, 95% of our customers were buying Maggie Marilyn for the product itself. Vogue American Express Fashion's Night In: Sustainable Wardrobe Overhaul - Event descriptions are set under the properties tool on the right. Everything British Vogue knows about Maggie Marilyn, including the latest news, features and images. This ethos is strengthened by Hewitt’s commitment to traceability, ensuring that every virgin fabric and fibre used to produce Maggie Marilyn’s clothing can be traced all the way back to its source. One Bride Wore A Maggie Marilyn Sun Dress For Her New York Micro-Wedding ... including Kosibah Creations founder, Yemi Osunkoya. Maggie Marilyn, the locally sourced, ethically minded New Zealand womenswear line launched three years ago with a splash. It goes like this: Fashion-obsessed teenager from pipsqueak, middle-of-nowhere town thousands of miles away from a major fashion capital dreams of making it big. Fashion designer Maggie Hewitt, founder of the line Maggie Marilyn. “This situation has made me realise that you have to be in control at the drop of a button,” he says on the phone from New York, where he would normally split his time with London and where he redeployed production lines to make face masks for the charity Music K Maggie Marilyn was born from Maggie Hewitt’s desire to make a difference in an industry that needed change. While Hewitt is modest about  Maggie Marilyn’s achievements thus far, her astute and prescient observations about the fashion industry are compelling, and it’s hard not to be captivated and inspired when hearing her speak. “When I first launched, manufacturing locally and knowing our manufacturers, building partnerships and friendships with those people was really important to me,” Hewitt says. - Friday, October 23, 2020 - Location TBD Maggie Marilyn is the founder of her eponymous line of clothing, Maggie Marilyn. Marilyn has also begun using courier bags, which are made from recycled limestone quarry waste and provide more protection than the compostable polybags. The fashion industry’s veil is lifted, revealing the social and environmental impacts, at a different moment for every individual. [Somewhere] is a collection that is seasonless, trendless, and high quality ... the last t-shirt you'll ever buy. And we need to look at ways to have a regenerative impact and inspire other industries to do the same. Shop Maggie Marilyn designer fashion for women across dozens of stores in a single destination. “Traceability for me is really like the first step in the journey to ever hoping to be sustainable (...) because if you don’t understand your supply chain, how can you even start trying to do better? Image supplied. It’s part of a wider effort to empower customers, educating them on the value and importance of their purchase. Since launching in 2016, fashion label Maggie Marilyn has quickly risen to success as a sustainable powerhouse that others are taking note of. Direct to consumer From now on, the only place you will be able to buy Maggie Marilyn is from their online store or their new retail ‘home’ in New Zealand — the first of what Hewitt intends to be many around the world. Maggie Marilyn. Shop designer items by Maggie Marilyn online. You have to believe as one person you can make a difference (...) and at Maggie Marilyn, we believe that everyone can change the world (…) I’ve seen that in the last four years. With the fashion wheel slowly shifting its focus towards more ethical and sustainable practises, a new generation of designers are leading the cause and Hewitt is certainly a shining beacon among them. Their purpose is to use fashion to create a better world. Maggie Marilyn Pining For You Skirt. Maggie Hewitt – Founder/Designer, Maggie Marilyn. IMAGE: MAGGIE HEWITT / COURTESY OF MAGGIE MARILYN, “I really dove deep into what our industry was responsible for but I also saw that there are some incredible people out there finding solutions and that was something that really ignited the flame inside of me. Maggie Marilyn - Meet New Zealand 's Sustainable Fashion Darling. Maggie Marilyn Change The Rules Track Pants. “When people say, my vote won’t make a difference - it absolutely does. Maggie founded her fashion label Maggie Marilyn on the belief that the fashion industry needs to be revolutionised to ensure absolute transparency, the wellbeing of all in the supply chain, and the shift to a circular regenerative model. And I still believe in fashion, that it has a place in the modern world. The brand story so far is every fashion designer’s […] “But over the past four years, we’ve realised how important it is to tell our story and the evolution and mission of the brand, why we exist and why we are in business. Choose the perfect piece for you: easy, quick returns and secure payment! Hewitt speaks ardently of the changes already underway in the fashion industry, though it’s a shift she believes could be further supported by government legislation. But with change comes action and I feel so excited by that.”. I had asked the Maggie Marilyn founder Maggie Hewitt if she would consider re-making my favourite sundress of hers in white. Especially in the last two years, realising that education was going to be one of the most powerful drivers to change. Our Supplier Code of Conduct (SCOC) was written in line with internationally accepted standards including the International Labor Organization’s (ILO) core conventions and the Universal Declaration of Human Rights. “As a brand, and collectively with other brands that share in our values, working at a government level to try and push through some of these goals that need to happen would make a huge difference.”, Hewitt also believes change could be accelerated by charging brands that pollute a carbon tax, remarking that in the future, we could see “businesses taxed on their impacts, just like they’re taxed on their profits”. Maggie Marilyn. New Zealand womenswear designer Maggie Marilyn packages garments in ComPlast’s cassava-based compostable bags. One of the many sustainability credentials Maggie Marilyn boasts is a rigorous and transparent supply chain, supporting local communities by manufacturing their collections in New Zealand. SALE. Maggie Marilyn will continue as a direct-to-consumer entity, with newness only available online and in-store in Auckland, New Zealand where ‘slow fashion’ takes form in an experiential retail space.Maggie Marilyn will experience no markdowns or sales, ever, in a bid to teach consumers that though time stretches on, her pieces don’t lose value. "Our mission is to help transition the fashion industry to one that is transparent, circular, regenerative and inclusive. Founder Maggie Hewitt on the success of sustainable fashion brand Maggie Marilyn. In the last four years, the 26-year-old from rural New Zealand has risen through the ranks of the fashion industry to become a globally recognised and highly respected designer, building a … Maggie Marilyn Hewitt’s story reads like a corny cartoon bildungsroman. Our purpose is to use fashion to create a better world. Sign up to the latest from AMPLIFY and we'll plant a tree with One Tree Planted! Hones her aesthetic. 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